Rail revolution: Azuma launches on the East Coast
LNER has officially launched the next generation of trains for the East Coast Main Line. At a star-studded ceremony at London’s King’s Cross station, LNER ushered in the new era for the ECML by revealing one of the first of its new trains to hit the rails. Built using Japanese bullet train technology at Hitachi’s […]
LNER has announced the date its Azuma trains will launch on the ECML
London North Eastern Railway (LNER) has announced its new Azuma trains will launch on Wednesday 15 May. The trains have been through rigorous testing with engineers and technical staff from Hitachi Rail, Network Rail and the Department for Transport to ensure they will meet the high standards LNER sets for outstanding customer service. LNER Managing […]
LNER partners with Anomaly on their latest ad campaign
LNER’s first fully-integrated campaign launched on Saturday 2 March, courtesy of a partnership with global advertising agency, Anomaly. The campaign, This is our LNER, looks to firmly position the operator as the one for ‘the people’ – with a group of gloriously eccentric characters all sharing the same train home. It’s a heartwarming production, courtesy […]
The East Coast Main Line is being renationalised, and here’s how it’ll look
The UK Government is to renationalise the East Coast Mainline, one of the busiest rail lines in Britain. In an unprecedented move, the Department for Transport has relieved Stagecoach of its franchise to run trains on the East Coast, stepping in to take the reigns with a self-appointed ‘Operator of Last Resort’. And it turns out, […]
Four trains, four generations, four design icons – history made on the east coast
Four design icons of the East Coast Main Line came together to create history on Sunday 23 April. Four generations of trains representing the past, present and future of passenger rail travel ran side by side, in the same direction on the East Coast main line in an incredible world first. The event took place in […]
Virgin’s Azuma unveiled for the East Coast
The new identity for the fleet of Hitachi Super Express units coming to the UK’s East Coast Main Line has been revealed: Virgin Azuma. Sir Richard Branson unveiled the brand new name and livery for the units at the launch ceremony, which took place at London’s King’s Cross station earlier today (Friday 18 March). Azuma […]