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Introducing the new look for Aer Lingus

Introducing the new look for Aer Lingus

Smart flies Aer Lingus.

At least, that’s the tagline Ireland’s flag carrier presented alongside their brand refresh for 2019, which comes 20 years after their last major rebrand.

In addition to the new brand identity and livery, Aer Lingus will also unveil a new uniform later this year, and will welcome additional new Airbus A321LRs to their growing fleet.

At the reveal, Aer Lingus said; “The re-imagining of the Aer Lingus brand reflects Ireland in 2019. A society that is open, progressive, liberal, outward-looking and dynamic, an Ireland that is proudly European and has become the destination of choice for inward investment.”

What do you think about Aer Lingus’ new look? Let us know in the comments below, or tweet – @transportdsn.

About The Author

Matt Harrison

Matt Harrison is a transport marketer, copywriter, detail-obsessed design critic and founder of Transport Designed. He's had almost ten years of experience working in marketing and has an unhealthy obsession with anything Helvetica.

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