Virgin’s Azuma unveiled for the East Coast
The new identity for the fleet of Hitachi Super Express units coming to the UK’s East Coast Main Line has been revealed: Virgin Azuma. Sir Richard Branson unveiled the brand new name and livery for the units at the launch ceremony, which took place at London’s King’s Cross station earlier today (Friday 18 March). Azuma […]
trent barton: a lesson in brand management
Trent barton is not your typical bus company. Later this month, it will roll out the long-awaited and much anticipated i4 concept – something of a revolution for the company. We interviewed Alex Hornby, Commercial Director at trent barton, to find out a little more about the company’s new direction. What makes trent barton so […]