Arriva’s Sapphire brand is alive and well in West Yorkshire – and it’s day 110 on #AYearOfBuses.
It’s Sapphire…but not as we know it. As Arriva’s refreshed brand has rolled out across the UK like a slow-motion tsunami, so too has it swept away what was at the time, a real mark of Best Impressions-created quality.
Sapphire 110 is West Yorkshire’s Sapphire route, running between Leeds, Outwood and Wakefield. A night bus variant, the N10, was introduced on Friday and Saturday nights in 2016, too.