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#AYearOfBuses 110: Sapphire Wakefield – Leeds

#AYearOfBuses 110: Sapphire Wakefield – Leeds

Arriva’s Sapphire brand is alive and well in West Yorkshire – and it’s day 110 on #AYearOfBuses.

It’s Sapphire…but not as we know it. As Arriva’s refreshed brand has rolled out across the UK like a slow-motion tsunami, so too has it swept away what was at the time, a real mark of Best Impressions-created quality.

Sapphire 110 is West Yorkshire’s Sapphire route, running between Leeds, Outwood and Wakefield. A night bus variant, the N10, was introduced on Friday and Saturday nights in 2016, too.

About The Author

Matt Harrison

Matt Harrison is a transport marketer, copywriter, detail-obsessed design critic and founder of Transport Designed. He's had almost ten years of experience working in marketing and has an unhealthy obsession with anything Helvetica.

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