The year is 2021. Britain has just emerged from the Covid-19 pandemic.
Working alongside a team of talented designers, photographers and PR pros, we created this multi-channel campaign to welcome the people of the city of Manchester back to doing the things they love.
Centered around a specially-liveried bus aimed at showcasing all of the things people have missed doing, we crafted a campaign comprising PR, photography, digital and press advertising, social media and out of home.
We engaged people and businesses from across the city, placing the bus firmly at the heart of the community.
