When you’re designing an ‘out of home’ campaign, you need to keep the message simple – especially if the sites you’ve bought are on key routes into and out of the city.
McGills asked Transport Designed to promote their flagship bus route in and out of Glasgow, the Clyde Flyer. The message we came up with was simple – the key benefit of this route distilled into one larger than life message.
We delivered assets in a range of formats for poster sites across the city, including traditional 6 sheets and 48 sheets, and digital D6 and D48 sheets.
