Go-Ahead Group subsidiary Go North West were big winners in the first round of franchises for the Bee Network, Greater Manchester’s new integrated bus network.
Taking over two depots in Bolton and Wigan, with hundreds of buses and colleagues joining the family, Go North West needed an identity to bring all of their mobilisation work together.
We created Bee Ready – a suite of internal and external communications aimed at guiding colleagues, stakeholders and customers through the process of mobilisation.
Our Bee Ready branding brought together the flavours of Transport for Greater Manchester’s Bee Network branding, with a truly ‘Go North West twist’. We adopted a stylised Bee, with animated dotted lines to symbolise movement across each piece of communications.
