Sapphire: Arriva adds a touch of sparkle

Sapphire by kilmara on Flickr.

Something shiny is about to hit the UK’s streets. Arriva UK will roll out its answer to Stagecoach’s Gold and First’s, ahem, “Gold service“ concepts from April 2013 in Chester, followed by further launches in the Midlands, Oxfordshire and the North East. You could be forgiven for thinking that Sapphire is a little short of […]

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