Matt Harrison | Feb 27, 2019 | 1
‘Don’t drive, get driven’ says Go North East in latest ad
Don’t drive, get driven.
That’s the powerful message from Go North East in their latest TV and social media campaign, as they seek to boost the ‘X’ appeal of their interurban X-Lines network.
The express network features high-spec buses and coaches linking Newcastle and Gateshead with large towns and cities all across the North East. X-Lines vehicles come with an array of gadgets and creature comforts as standard to create a ‘better than your car’ experience on board.
Part of GNE’s post-Covid revival strategy, their snappy new 40-second spot was produced by Newcastle-based Media Partnership alongside Chloe Leach O’Connell’s LOC Consultancy, overseen by GNE boss Martijn Gilbert and his team.
With an array of moody, sensual, sumptuously-lit panning shots of what could easily be a private plane rather than bus, the ad positions X-Lines as a ticket to long-lost freedom and unparalleled luxury. It’s far removed from your traditional ‘come and catch the bus because it’s good for you’ routine – in fact, the only real ‘bussy’ shots are 3 seconds of gloriously lit footage towards the end of the ad.
Find out more about Go North East’s X-Lines.