Select Page

#AYearOfBuses 72: Hyperlink Leeds – Bradford

#AYearOfBuses 72: Hyperlink Leeds – Bradford

Before Elon Musk’s Hyperloop, there was Hyperlink – First’s attempt to create a rapid transit corridor between Leeds and Bradford. It’s day 72 on #AYearOfBuses. 

Now sadly dead and buried, Hyperlink launched between Leeds and Bradford in 2012 and was seen as a bus rapid transit-based replacement for the cancelled Leeds Supertram project – and for accommodating First West Yorkshire’s vagrant fleet of Wright Streetcar (or ‘ftr‘) articulated buses.

Refurbished to the tune of £400,000 with free WiFi, leather seats, a bold new identity and a high profile marketing campaign, the ftr vehicles were pushed into service on route 72, one of First’s interurban routes connecting the neighbouring West Yorkshire cities of Bradford and Leeds. The Hyperlink project was supplemented with £74,000 worth of funding from local authorities to upgrade street infrastructure to accommodate the buses, with future phases of the project expected to consider the feasibility of other Hyperlink-inspired bus priority schemes in the region.

Ultimately, Hyperlink proved to be, well, a bit of a flop, if a useful BRT experiment. First’s ftr vehicles featured in our compilation of the craziest inventions from the UK bus industry – all of which are now in the process of being unceremoniously scrapped – whilst the 72 survives to this day, now running with a fleet of more conventional Wright Streetdeck double deckers.

Image credit: North West Transport Photos on Flickr.

About The Author

Matt Harrison

Matt Harrison MCIM is a communications and marketing expert with over 12 years' experience, specialising in public transport. As Founder of Transport Designed, Matt is on a mission to celebrate and work with the most forward-thinking and innovative transport brands on the planet.

Leave a reply

Your email address will not be published.

Pin It on Pinterest

By continuing to enjoy our content, you agree to the use of cookies on our site. Find out more

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.