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Author: Sam Jessup

Sleeping in style – branding the new Caledonian Sleeper

Posted by Sam Jessup | Jan 10, 2018 | Branding, Highlights, Marketing, Rail |

The sleeper train has long been the most romantic form of rail travel. In the days before...

Privatised industry, nationalised brands – the changing and potentially not-so-changing face of UK rail branding

Posted by Sam Jessup | Aug 20, 2017 | Branding, Highlights, Marketing, Rail, Trends |

As I sit here and write this post, it’s currently 11am on Sunday 20 August, and this morning...

Railjet – beating the European jetset at their own game

Posted by Sam Jessup | Mar 27, 2017 | Branding, Marketing, Rail |

Imagine for a second you are the government of a European nation. Go on, you pick one, a good one....

All the thrills, but with a little less frills – the emergence of budget train travel brands

Posted by Sam Jessup | Oct 11, 2016 | Branding, Creative, Highlights, Rail |

Budget airlines are the best. You pay next to no money, get flown for a few hours with your feet...

A train of many colours – the 10 best UK rail liveries (since privatisation)

Posted by Sam Jessup | Jul 6, 2016 | Branding, Creative, Features, Rail |

Back in the days of British Rail, our rail network was shaped by one identity – albeit a well...

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Recent posts

We asked ChatGPT to write a marketing strategy for a bus company
Jan 19, 2023 | AI, Marketing
New electric buzzes for Manchester’s Bee Network
Sep 22, 2022 | Branding
Why Condor’s new livery is really getting people talking
Apr 18, 2022 | Aviation, Branding, Features, Livery

Look who’s talking

Si May 23, 2023
on In pictures: every single Pacer livery, ever
Si May 23, 2023
on In pictures: every single Pacer livery, ever
Si May 23, 2023
on In pictures: every single Pacer livery, ever

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