We help public transport operators and authorities to communicate clearly – through better branding, design, and passenger communications strategy.
Transport Designed is a specialist communications and design consultancy working exclusively with public transport operators. We bring clarity, confidence and craft to the way operators and authorities present themselves to passengers and the public.
We work with bus companies, rail operators, and transport authorities across the UK and beyond – helping them look as good as the services they run.
Visual identity, livery, brand systems
Maps, timetables, wayfinding, digital campaigns
Advertising, outdoor (OOH), digital, campaign creative
Brand audits, strategy, franchising and mobilisation communications
We only work in the passenger transport sector. That specialism means we understand your challenges and constraints, your audience and your industry without the need for a lengthy briefing.
Great transport design is functional first. We create design and communications that customers can actually use – and that operators and authorities can be genuinely proud of.
By uniting our experience with our partners’ expertise, we develop trust-based relationships that balance honest counsel with achieving the very best outcomes for passengers.
I’ve spent over a decade working in and around the UK public transport industry: first ‘in house’ with operators, now as an independent consultant helping them to communicate better and look the part.
Transport Designed grew out of a straightforward observation: most operators are better at running services than talking about them.
I’ve worked with operators across the bus and rail sectors, from large operators to regional independents. Every project starts from the same place: understanding the operator, understanding their customers, and building communications that work for both.