Turning over a new leaf: UK electric hybrids

London Volvo hybrid — London’s standard hybrid electric livery. Image credit: carbuzz.co.uk

Manchester Metroshuttle hybrid — An Manchester Metroshuttle Optare Solo SR hybrid outside Oxford Road station. Image credit: _4cryingoutloud on Flickr

Arriva North West hybrid — Arriva North West’s ‘green’ Volvo. Image credit: Will Swain on Flickr

Stagecoach Oxford electric hybrid — Stagecoach’s green concept in Oxford adorns this E400H. Image credit: bbc.co.uk

First’s ‘Dynamo’ concept on a Volvo B5LH. Image credit: Sharksmith on Flickr

Thames Travel electric hybrid — Thames Travel’s electric hybrid livery. Image credit: Thames Travel.

We all love a good marketing campaign.

Ever since ‘low floor’ became old hat, UK operators had been left wondering what the next big thing in bus branding would be. And now, it appears that they’ve found it.

Electric hybrids tick all the boxes – they’re the latest in modern technology, good for the environment and have lower running costs over their diesel counterparts. Which makes them perfect marketing fodder, and a great reason to come up with a striking new livery to set these vehicles apart.

We’ve compiled a gallery of the UK’s greenest vehicles – see if you can spot any themes!

Got any examples to add? Tweet us: @transportdsn

Alexander Dennis, B5LH, buses, E400H, Enviro, hybrid, hybrid electric, London, stagecoach, Volvo

Matt Harrison

I’m Matt - a communications and design specialist with a love for transport, maps, and great storytelling. Whether it’s rethinking how people experience a bus network, experimenting with marketing ideas, or conjuring powerful comms campaigns, I’m always looking for fresh ways to make an impact.