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Turning over a new leaf: UK electric hybrids

Turning over a new leaf: UK electric hybrids

 

We all love a good marketing campaign.

Ever since ‘low floor’ became old hat, UK operators had been left wondering what the next big thing in bus branding would be. And now, it appears that they’ve found it.

Electric hybrids tick all the boxes – they’re the latest in modern technology, good for the environment and have lower running costs over their diesel counterparts. Which makes them perfect marketing fodder, and a great reason to come up with a striking new livery to set these vehicles apart.

We’ve compiled a gallery of the UK’s greenest vehicles – see if you can spot any themes!

Got any examples to add? Tweet us: @transportdsn

About The Author

Matt Harrison

Matt Harrison is a transport marketer, copywriter, detail-obsessed design critic and founder of Transport Designed. He's had almost ten years of experience working in marketing and has an unhealthy obsession with anything Helvetica.

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