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Transport on Trend: free wifi

Transport on Trend: free wifi

‘Free wifi’ became the buzzword (or rather, phrase) of public transport bodies across the globe during 2013.

With one transport group trialling free wifi on rail services out of London Paddington and equipping its entire 800-strong bus fleet in Manchester with wifi by 2014 (at a cost of £1million), it’s clear that operators believe that the internet truly has the power to tempt people out of their cars. And don’t forget, of course, that you can now even access the internet underground.

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So what do you think? Has free wifi tempted you out of your car? Do you think it works? Or is it just another fad? Drop us a tweet or comment below: @transportdsn (and don’t forget to use #transporttrends!)

Image credits: NX4737anthonymobile and .Camilo on Flickr.

About The Author

Matt Harrison

Matt Harrison is a transport marketer, copywriter, detail-obsessed design critic and founder of Transport Designed. He's had almost ten years of experience working in marketing and has an unhealthy obsession with anything Helvetica.

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