Emirates has completed the fitting of bespoke Expo 2020 Dubai liveries on 40 of its planes.
The project was one of the largest re-vinylling projects ever undertaken at the Emirates Aircraft Appearance Centre, taking 15,000 hours to complete over 14 months. 20 Boeing 777 and 20 Airbus A380 aircraft have been fitted.
The first livery was unveiled in 2017 on one of Emirates’ Boeing 777-300ER aircraft, which was decorated in the blue ‘mobility’ theme. Since then, Emirates’ mini-fleet of Expo 2020 Dubai aircraft have collectively flown to 134 destinations across the airline’s global network, travelling 66 million kilometres on over 15,000 flights, amplifying the message of Expo across borders. EXPO 2020 Dubai will be held between 20 October 2020 and 10 April 2021.
The source of inspiration for the Expo 2020 Dubai graphics was the event’s logo, based on a 4,000 year old ring excavated at an archaeological site in Dubai. The aircraft decals are comprised of circles and hoops encircling a ring, in three distinct colours reflecting the sub-themes of Expo 2020 Dubai – amber tinged orange for ‘opportunity’, emerald green for ‘sustainability’ and cerulean blue for ‘mobility’. The Expo 2020 Dubai decals will remain on the 40 aircraft until April 2021.
In addition to the Expo themed liveries, Emirates continues to promote the global event through its in-flight entertainment system, ice, with podcasts, interviews, as well as a dedicated Expo 2020 Dubai channel to engage its passengers and provide an immersive experience into the event. ‘Special edition’ Expo 2020 Dubai-inspired amenity kits were also launched in six different designs for passengers under the different sub-themes and colours.