We asked ChatGPT to write a marketing strategy for a bus company
ChatGPT is taking the world by storm, but can it come up with a half-decent marketing plan for the bus industry?
All the thrills, but with a little less frills – the emergence of budget train travel brands
Budget airlines are the best. You pay next to no money, get flown for a few hours with your feet around your head and land in an airport miles from anywhere. Yes, I know, I just read that back too. However, despite the obvious shortcomings, budget airlines are a big thing. Ryanair now has one […]
American Airlines gets a new look
Frequent flyers may have noticed that their jets have been looking a little different lately. American Airlines underwent something of a re-brand during the first quarter of 2013. Working with FutureBrand, AA strived to bring itself into the 21st Century with a more streamlined, modern image. Gone (well, sort of) is the famed American Eagle, simplified and […]
trent barton: a lesson in brand management
Trent barton is not your typical bus company. Later this month, it will roll out the long-awaited and much anticipated i4 concept – something of a revolution for the company. We interviewed Alex Hornby, Commercial Director at trent barton, to find out a little more about the company’s new direction. What makes trent barton so […]