Vantage: Where’s the magic?
First Manchester have chosen to brand their new busway services as ‘Vantage’, a stand-alone premium service using an all-new livery designed in-house by First’s own design team. Gold and white lettering sits atop a deep purple base colour, with a fading harlequin-patterned ‘V’ dashed across the rear halves of the vehicles. The same device is […]
Sapphire: Arriva adds a touch of sparkle
Something shiny is about to hit the UK’s streets. Arriva UK will roll out its answer to Stagecoach’s Gold and First’s, ahem, “Gold service“ concepts from April 2013 in Chester, followed by further launches in the Midlands, Oxfordshire and the North East. You could be forgiven for thinking that Sapphire is a little short of […]
American Airlines gets a new look
Frequent flyers may have noticed that their jets have been looking a little different lately. American Airlines underwent something of a re-brand during the first quarter of 2013. Working with FutureBrand, AA strived to bring itself into the 21st Century with a more streamlined, modern image. Gone (well, sort of) is the famed American Eagle, simplified and […]