British Airways has launched its new sustainability programme – BA Better World.
Marking a commitment to put sustainability at the heart of its business, British Airways has unveiled the new look for one of its most fuel-efficient short-haul aircraft – an A320neo, which it has painted in its new ‘BA Better World’ sustainability colours as part of a partnership with aircraft manufacturer Airbus.
British Airways has long been leading the aviation industry’s efforts to decarbonise. In 1992 it was the first airline to report its carbon footprint. In 2002 it became the first airline to participate in UK emissions trading. In 2019 British Airways’ parent company IAG became the first airline group in the world to commit to net zero CO2 emissions by 2050, and last year British Airways became the first major airline to voluntarily offset all emissions from its domestic flights.
After unveiling the new aircraft livery, British Airways announced a collaboration with bp, committing to source sustainable aviation fuel with respect to all its flights between London, Glasgow and Edinburgh during the UK’s COP26 climate change summit being held in Glasgow later this year.
The livery itself features BA’s flag picked out in shades of a cyan-hued blue, and stunning electric blue engine casings underneath the wings.