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Go North West reveal their new brand and livery

Go North West reveal their new brand and livery

Go North West have unveiled the fresh new look for their new operations in Manchester.

It’s the dawn of a new era for First Manchester’s Queen’s Road depot as Go North West takes the reins

Designed by MediaCityUK-based agency We Are Buzz, the new livery for Go North West features a dark blue base with grey relief, complemented by bright orange diagonals placed asymmetrically on each side of the vehicle.

Back in February, we brought you the news that Go-Ahead had bought First Manchester’s Queen’s Road depot, along with its routes, contracts, and 163 buses in a deal worth £12m.

The first bus to be unveiled in the new Go North West identity is a former First Manchester Alexander Dennis Enviro400, which was parked outside the neighbouring Greater Manchester Museum of Transport on launch day (Sunday 2 June).

The brand has also been rolled out across the new Go North West website, which features a network map detailing the routes which Go-Ahead have inherited from First.

Go North West logo

Have you seen the new livery up close and personal yet? What do you think about Go North West’s new look? Let us know in the comments below!

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About The Author

Matt Harrison

Matt Harrison is a transport marketer, copywriter, detail-obsessed design critic and founder of Transport Designed. He's had almost ten years of experience working in marketing and has an unhealthy obsession with anything Helvetica.

6 Comments

  1. John

    I like the colour scheme but it’s poorly executed by buzz. Why don’t the diagonal stripes match the the top decks?
    Let Best Impressions do the work and let the hive buzz of to Blackpool ….

    Reply
  2. Ant Williams

    What a load of crap!! Yoi mean you have put a sticker on tge old First buses!!

    Reply
    • Matt Harrison

      Well, we here at Transport Designed haven’t put any stickers on buses, but I imagine the good folks over at Go North West have (temporarily) fitted several thousand over the weekend!

      Reply
  3. Mark

    I think you will find it is ‘reins’ not ‘reigns’ 🙂

    Reply
    • Matt Harrison

      You are absolutely right! Duly corrected. Thanks Mark.

      Reply
  4. Steph

    Hi,
    How are you charging £17.00 just for traveling to Manchester and Bury but compared with First was the same amount to travel all greater Manchester can’t see that you are charging a bit more?

    Reply

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