trent barton: a lesson in brand management
![i4 bus on Old Market Square, Nottingham](https://transportdesigned.com/wp-content/uploads/dsc_0135-1024x680.jpg)
Trent barton is not your typical bus company. Later this month, it will roll out the long-awaited and much anticipated i4 concept – something of a revolution for the company. We interviewed Alex Hornby, Commercial Director at trent barton, to find out a little more about the company’s new direction. What makes trent barton so […]