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public transport communications and marketing professional

Hello! I’m Matt.

I’m an experienced communications, marketing and public transport industry professional with a proven track record for planning, implementing and delivering highly successful projects and campaigns.

Currently, I’m responsible for marketing and communications at Northern, for the Transpennine Route Upgrade programme – a major, multi-billion pound programme of railway improvements which will bring better journeys to passengers travelling across the Pennines between Manchester, Huddersfield, Leeds and York.

Previously, I lead on marketing and communications for Go North West, part of The Go-Ahead Group – one of Britain’s leading transport operators. I manage all aspects of branding, marketing, internal and external communications, press & PR, social media, digital marketing and CRM.

latest work

I build and execute communications, marketing and content strategies.
With beautifully crafted internal and external communications across digital & print channels, I create compelling brand identities for forward-thinking public transport operators.

  • Branding and communications strategy
  • Content creation and execution
  • Information and design architecture
  • CRM and campaigns

My latest articles

Bus Back Better: my thoughts on the National Bus Strategy

Bus Back Better: my thoughts on the National Bus Strategy

The UK Government has today (15 March) published its long-awaited National Bus Strategy for England. And it couldn't be more welcome news. At last, we have a solid platform which puts buses firmly at the heart of our economic recovery in Britain, whilst accelerating...

New electric buzzes for Manchester’s Bee Network

New electric buzzes for Manchester’s Bee Network

New electric buses are coming to Greater Manchester. Buzzin'. Transport for Greater Manchester (TfGM) has ordered 50 Enviro400City EV buses from manufacturer Alexander Dennis for its new franchised bus system, part of the city's impending 'Bee Network'. They'll be...


“I’m passionate about the role that public transport plays in empowering society. Marketing isn’t just about what colour your buses or trains are. It’s the experience. It’s how you make people feel.

We are here to inspire, to compel, to engage – to drive habits and influence change.”

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