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MATT HARRISON

public transport communications and marketing expert

I’m an experienced communications, marketing, CRM and bus industry professional with a proven track record for planning, implementing and delivering successful projects and campaigns.

I currently lead on marketing and communications for Go North West, part of The Go-Ahead Group – one of Britain’s leading transport operators. I manage all aspects of branding, marketing, internal and external communications, press & PR, social media, digital marketing and CRM. I’m also a qualified Lean Six Sigma practitioner and business analyst.

latest work

I build and execute communications, marketing and content strategies for transport operators big and small. I develop compelling brand identities and information architecture, through beautifully crafted internal and external digital & print communications.

  • Branding and communications strategy
  • Content creation and execution
  • Information and design architecture
  • CRM and campaigns

My latest articles

Bus Back Better: my thoughts on the National Bus Strategy

Bus Back Better: my thoughts on the National Bus Strategy

The UK Government has today (15 March) published its long-awaited National Bus Strategy for England. And it couldn't be more welcome news. At last, we have a solid platform which puts buses firmly at the heart of our economic recovery in Britain, whilst accelerating...

“The best communicators are passionate about the role that public transport plays in empowering society. Marketing isn’t about what colour your buses are. It’s the experience. It’s how you make people feel.”

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