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MATT HARRISON

public transport communications and marketing professional

I’m an experienced communications, marketing, CRM and bus industry professional with a proven track record for planning, implementing and delivering successful projects and campaigns.

At the moment, I lead on marketing and communications for Go North West, part of The Go-Ahead Group – one of Britain’s leading transport operators. I manage all aspects of branding, marketing, internal and external communications, press & PR, social media, digital marketing and CRM. I’m also a qualified Lean Six Sigma practitioner and business analyst.

latest work

I build and execute communications, marketing and content strategies.
With beautifully crafted internal and external communications across digital & print channels, I create compelling brand identities for forward-thinking public transport operators.

  • Branding and communications strategy
  • Content creation and execution
  • Information and design architecture
  • CRM and campaigns

My latest articles

Bus Back Better: my thoughts on the National Bus Strategy

Bus Back Better: my thoughts on the National Bus Strategy

The UK Government has today (15 March) published its long-awaited National Bus Strategy for England. And it couldn't be more welcome news. At last, we have a solid platform which puts buses firmly at the heart of our economic recovery in Britain, whilst accelerating...

Emirates has smashed it again with this high flying stunt

Emirates has smashed it again with this high flying stunt

Nothing is impossible. At least, that's the message that Emirates wants to send with a new version of its high flying stunt atop the Burj Khalifa. Soaring up and around the Burj Khalifa for another edition of its viral ad campaign, this time the airline takes it one...

“I’m passionate about the role that public transport plays in empowering society. Marketing isn’t about what colour your buses are. It’s the experience. It’s how you make people feel. We are here to inspire, to compel, to engage – to influence change.”

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