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MATT HARRISON MCIM

public transport communications and marketing expert

Hello! I’m Matt.

I’m an experienced communications, marketing, brand-building public transport industry professional with a proven track record for planning, implementing and delivering highly successful projects and campaigns.

CURRENT

Transpennine Route Upgrade
Northern Trains

PREVIOUS

Go North West
Transdev Blazefield

  • Branding and communications strategy
  • Content creation and execution
  • Information and design architecture
  • CRM and campaigns

FEatured articles

Bus Back Better: my thoughts on the National Bus Strategy

Bus Back Better: my thoughts on the National Bus Strategy

The UK Government has today (15 March) published its long-awaited National Bus Strategy for England. And it couldn't be more welcome news. At last, we have a solid platform which puts buses firmly at the heart of our economic recovery in Britain, whilst accelerating...

We asked ChatGPT to write a marketing strategy for a bus company

We asked ChatGPT to write a marketing strategy for a bus company

ChatGPT is an AI chatbot launched by OpenAI in November 2022. It's taken the world by storm since it launched, with people using the tech to write everything from movie scripts to personalised weight loss plans. With that in mind, we thought we'd test ChatGPT by...

 

“I’m passionate about the role that public transport plays in empowering society. Marketing isn’t just about what colour your buses or trains are. It’s the experience. It’s how you make people feel.

We are here to inspire, to compel, to engage – to drive habits and influence change.”

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