Home > Creative > Transpennine Express gets the North singing with ‘Where Next’?

Transpennine Express gets the North singing with ‘Where Next’?

Transpennine Express has launched its summer campaign for 2018.

‘Where Next?’ launched across web, social media and TV at the end of May, with a 30 second commercial which sees real ‘locals’ from across the North of England and Scotland serving up tuneful tips on what their city has to offer.

Sung to the tune of ‘anything you can do, I can do better’, the advert jumps from one scene to the next – it’s fast, it’s fun, and it’s a world away from the usual cliche ‘here’s a few random places we go’-type videos. Rapid-fire Northerners face-off at some of the UK’s most recognisable venues, including the Angel of the North, St James’ Park, Blackpool’s promenade, amongst others.

The 30 second TV ad was directed by Oxford-graduate and award-winning film director, MJ Delaney, and written by Joe Roberts and Doug Redfern of integrated marketing and advertising agency WCRS.

Steve Hawthorne, Creative Director at WCRS said, “Bringing to life the local pride and friendly rivalries that make this part of the world so unique, in just 30 seconds, was a great challenge. But it was one that the team overcame with aplomb. Everyone involved came together incredibly to produce a campaign we can all be proud of with something in there for everyone. From beach lovers in Scarborough to drag queens in Manchester and everyone in between.

We partnered with music production studio String and Tins to record the vocals of the 58 street-cast characters featured in the film. The Mill handled post-production.”

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It sure makes a refreshing change for commuters in the North, who are rather more used to asking ‘what’s next’ at the moment than ‘where’s next’…

Have you spotted the ad on TV yet? What did you think? Let us know in the comments or drop us a tweet – @transportdsn.

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