LNER’s first fully-integrated campaign launched on Saturday 2 March, courtesy of a partnership with global advertising agency, Anomaly.
The campaign, This is our LNER, looks to firmly position the operator as the one for ‘the people’ – with a group of gloriously eccentric characters all sharing the same train home. It’s a heartwarming production, courtesy of Biscuit Filmworks – full of powerful tracking shots from above following the train as it snakes its way down the East Coast.
Spearheaded by Anomaly and supported by Biscuit, Manning Gotlieb OMD and TMW Unlimited, the 60-second film has already debuted on air, and will be complemented until the end of April by radio spots, social, digital and print media.
Have you come across LNER’s latest campaign yet? What did you think? Let us know in the comments below, or tweet @transportdsn.
