Home > Aviation > American Airlines gets a new look

American Airlines gets a new look

American Airlines new livery and logo

Frequent flyers may have noticed that their jets have been looking a little different lately.

American Airlines underwent something of a re-brand during the first quarter of 2013. Working with FutureBrand, AA strived to bring itself into the 21st Century with a more streamlined, modern image.

American Airlines new livery and logo

The new AA logo.

Gone (well, sort of) is the famed American Eagle, simplified and replaced in the new logo by… a beak.

Some of the timeless AA brand features have been retained – those American-inspired colours of red, blue and silver, and the classic ‘American’ identifier across the hull of the aircraft.

The re-brand doesn’t stop with the aircraft however…a crisp and clean new website, refreshed airport terminals and print materials complete the transformation.

Critical to the success of the work was the objective to reflect on and retain American’s iconic history, whilst creating an image fit for 2013 – no mean feat, but something which FutureBrand has done extremely well.

Check out what went on behind the scenes.

 
Featured image credit: businessinsider.com

Logo and copyright: AA.com

Share your thoughts: @transportdsn

You may also like
Ouigo
All the thrills, but with a little less frills – the emergence of budget train travel brands
First Manchester's Vantage 39245 BL65 YZE
Vantage: Where’s the magic?
Sapphire by kilmara on Flickr.
Sapphire: Arriva adds a touch of sparkle
i4 bus on Old Market Square, Nottingham
trent barton: a lesson in brand management

Leave a Reply

By continuing to enjoy our content, you agree to the use of cookies on our site. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close